As anybody who maintains a twitter profile of any size will tell you, the emphasis in twitter marketing is (or should be) as much on the maintenance of your profile and your list of followers as on the tweeting itself; this is particularly important if your business depends twitter marketing for traffic and exposure.
An easy way to remember the key ingredients in your twitter marketing
And, while we are still in the glow of the New Year, this is a great time to re-evaluate what has been working for us and what we could be doing better. For this reason, I really enjoyed this blog post by Wendy Kier that I came across.
The article gives a lot of useful and timely advice on how to boost your twitter marketing. However, while that post contains a lot of great things, there was one particular section I enjoyed the most. The author whipped out an mnemonic device I had never heard before — RARE. As in, you should keep your Tweets R-A-R-E.
- Relevant -are your tweets keeping in mind your followers’ /customers’/clients’ needs?
- Articulate – are your tweets concise enough to get your point across in 140 characters, even leaving room of 13 characters or so to allow retweeting? If you want your followers to do something, is there a clear call to action?
- Reliable – are the links and information you are providing reliable? Are you consistently providing your customers with the experience you want them to have?
- Enabling – are your tweets adding value to your community?
I think devices like RARE are not only fun, but quite handy too. While the above are all common sense suggestions for good communication (eg. relevance, conciseness, integrity, etc), we often let the basics slip so it’s helpful to be reminded of them.
Epilogue: (can short blog posts have epilogues?) Just to let you know, I actually started writing this post with the title:”I like my Tweets RARE”.
I don’t know about you, but that title makes me smile because, as strange as it may sound, it actually evokes a very particular image. Kinda makes me think of Sylvester the Cat, with a guilty look on his face, and a little yellow feather coming out of his mouth, right before Tweety Bird’s grandma comes and smacks him upside the head with her giant purse. Ah, the perils of being a cartoon villain ….
Now, whether you have an opinion or questions on Twitter Marketing, Tweets or Tweety Birds, do share below!
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Happy New Year!
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